Given the adoption rate of social media and web 2.0 concepts in communicating with people en mass, in my humble opinion the government could continuously release non-sensitive data to the public and showcase some of the most useful applications. Furthermore, the public voice needs to be heard on developing themes on what could be done with the data. Applications addressing these themes need to be used as a two way communication tool between the government and the people. This would also entail making provisions for staff to handle such communication. I stress the importance of two way communication in order to modify and formulate policies that take into account ground reality. The information available through the data provided could also be used to tailor campaigns in specific regions to better suit the demographics of the area.