Using mobile and web 2.0 to build relationships between a hospital and the community it serves
Scenario: You have just had a positive experience in a major public hospital that may have happened due to a planned or unplanned event. You had a great relationship with the nurses and doctors that looked after you. You provided all your patient information including mobile phone number, email and residential address on admission. You leave the hospital feeling much better and thankful that the hospital and its dedicated ...more »
Scenario:
You have just had a positive experience in a major public hospital that may have happened due to a planned or unplanned event. You had a great relationship with the nurses and doctors that looked after you. You provided all your patient information including mobile phone number, email and residential address on admission. You leave the hospital feeling much better and thankful that the hospital and its dedicated staff were there to support you at your time of need.
The hospital administration is crying out for more funding to improve equipment, provide more staff, meet unmet demands - and continually cries poor. The hospital wants more funds from the State & Federal Government governments. Their are also preventative messages and follow ups that are required to be sent to patients.
Arrgggh, but the big bug of privacy gets in the way. We need 'informed consent' say the administrators.
So, instead, $2 raffle tickets are sold at the front of a hospital foyer by a well-meaning hospital auxilliary.
Surely, some better use of technology, some survey tools, some mobile and email polling, can help build relationships between those that have accessed the hospital and those that are in need of funds.
Where are the outstanding (adult) hospital foundations that have the skillset to achieve these outcomes? Why are the bureaucrats and mandarins left to make very uncomeercial decisions? Perhaps they're unable to offer fearless advice to their political masters.
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